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This blog provides readers with advice, information, strategies, and tips on marketing and promotion.




8 August 2007 - 20:495 Successful Tips For Marketing Your Website

This could be the most amazing article to ever be released as you read this please keep in mind that the tips I am about to share with you are from my experience with my own successful website HaileysComet Weekly Ezine.

(1)List Building: One of the most POWERFUL ways to promote any website is to have your own list to promote with. This is something that you have heard many times and it is the first thing you should be doing to start your way down the road to success. Building a list is not something that is hard nor is it costly. There are many ways that you can do this one would be to start your own newsletter or safelist. This is something that is easy to do and it is very very profitable.

(2)Ezine Advertising: Still the most powerful advertising that you can get on the internet. Ezine’s have subscribers that are looking for ways to make money or increase their incomes. Solo Ads are the best! They are sent to the publishers data base by their self with no other adverts, Also TopSponsor Ads are a great source of advertising because it is the first thing the readers will see when they start reading the Newsletter Issue for that day.

(3)SearchEngine Advertising: Now with Affiliate programs you do not have much control over the way that the webpage is built. So in order to get your affiliate program ranked in searchengines is to use a Frames Page Template. This is a text template that can be put in HTML to mirror your affilate page with your affiliate link. This way you can add your own meta tags that will help you get a higher page rank.

(4)Leads And Traffic: This can be very responsive advertising because you can target your market of buyers, Alot of time these lead companys are using FFA and Classified Ads lead pages to get email addresses of people that are looking for ways to make a income. Good Lead companys use a Double Optin Process to capture leads of people that are looking for ways to get advertising or affiliate programs to join. You can do a search for Leads and Traffic sites through your searchengines like google and excite.

(5)PPC (Pay-Per-Click): PPC advertising can be some of the best ways to advertise any business on the internet. There are many of PPC’s that you can place your advertising with. Just do a search with google and excite and you will find that they are many of them to pick from. These PPC’s can drive all types of targeted traffic to your website or affiliate program for pennys on the dollar. You can also own your own PayPerClick system and send traffic to your site and at the same time use it to build your own targeted list!

The above information is what has pushed HaileysComet Weekly Ezine to the success that it has become and it will work for you as well. 90% of all people that are successful in marketing and advertising have the above or started out with the tools that it takes to make a living online. If you are wanting to jump start your success there is one tool out there that you can use that is proven to pull in loads of cash and help you build a business with the profit you make.

The product is called The Total Resale Package. It has every tool that you need to start,run, and succeed with your very own business. You can pick up a copy of the Total Resale Package here. http://www.haileyscometweekly.com/total-resale/

This is just one of the tools that will put you in the life that you want. It works for me and so many others that are just starting out and I share it with everyone. You can learn more about minisites and the above information with out any cost by coming to my site at the link below and signup for our weekly newsletter. It is packed with some of the most helpful hints and tips to get you started and keep you going in your venture to freedom!

Good Luck In Your Quest!

No Comments | Tags: Marketing

4 August 2007 - 20:445 Powerful Ways To Reduce Your Learning Curve

It’s no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It’s an ongoing process.

Even the top marketers continually try to learn and or improve on their existing marketing methods. The day that you think you have nothing else to learn or “know it all” is the day that you are finished in this business.

With that said, I would like to share with you my Top 5 knowledge resources and what has helped me in my 2 years online and I hope it can help you too!

#1 Corey Rudl’s The Insider Secrets To Marketing Your Business On The Internet

This is a huge 2 volume course that details everything Corey does that makes him millions online every year.

This is by far the best course I have ever bought. I would go as far as to say 85% of my internet marketing knowledge comes from this course alone.

The course doesn’t come cheap but with the information he shares, believe me, you will more than make up the money you spent for it. I highly recommend it.

And if you don’t buy it then do yourself a favor and sign up for his monthly newsletter. It’s probably the best of the best information wise.

http://www.milleniummarketers.com/internetmarketingchallenge

#2 Books

That’s right… books. If you don’t like reading then you are going to have a tough time being successful in this business.

Go to your local book store or to Amazon.com and you will see there are a ton of books from marketing to copywriting to self-improvement… you get the idea.

Here are some books that I highly recommend:

“Think & Grow Rich” by Napolean Hill

“Conversations With Millionaires” by Mike Litman and Jason Oman

“The Ultimate Sales Letter” by Dan S. Kennedy

“Mind Control Marketing.com” by Mark Joyner

#3 Fr*e or Paid Tele-Seminars

Tele-Seminars are like mini marketing seminars done by phone. You can learn alot of great information by attending these seminars so if you come across one, take advantage of it.

You don’t even have to speak at these tele-seminars, just listen in and take notes. It is a great way to shave off your “learning curve” in a hurry whether you are new or experienced.

#4 Internet Marketing Forums

Forums are a great way to get knowledge. And you’ll even noticed the “big” marketers pop in on a few of them from time to time.

You can post any questions you have and there will people there who will genuinely try to help you out. Or just read the other posts and see what type of knowledge you can gain.

Here are a few forums that I check out from time to time:

http://www.ablake.net/forum
http://www.howtocorp.com/forum
http://www.bizweb2000.com/wwwboard

#5 Ezines and Newsletter

What I do and recommend you do is to sign up for the newsletters of all the “big” marketers out there. I won’t mention names…you know who they are. :^)

Study their websites and especially the emails they send you. Then ask yourself… What tactics or strategies are they using? How can I apply this to my business?

And if you ever find yourself wanting to buy something from them by all means go ahead but before you do…. stop and ask yourself why you wanted to buy.

The same tactic or strategy that they used can possibly work for your business as well. Don’t overlook this.

There you have it. My top 5 knowledge resources when it comes to internet marketing. I hope you take the time to make use of them.

No Comments | Tags: Marketing

3 August 2007 - 20:435 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

I bet you can’t tell me… the single biggest problem facing Every Direct Marketer, new and old.

It’s not generating traffic, nor building an O’pt-In list, nor is it finding products to market and it’s not a lack of Cash.

You can buy traffic, you can buy O’pt-In list members, you can make or buy products and you can even borrow Cash.

The biggest single problem for any Direct Marketer is How To Earn Your Prospect’s Trust.

Learn how to earn AND keep trust and you open up huge new Marketing possibilities.

Too many salespeople of doubtful credentials, and too many adverts promising so much and delivering so little have hardened consumers, they no longer trust Marketers and Marketing claims without a great deal of convincing.

So how exactly do you turn a skeptic into a believer ?

Tip #1 - Make Your First Contact Count

Your initial point of contact with prospects is typically

* An advert, in a PPC, a banner exchange, a classified or solo campaign

* An entry in a Search Engine directory,

* Or an article you have written.

Unfortunate as it may be, people do judge others by first contact. If your initial impression of someone is poor, chances are that you will not give them a second look, be it in business or your personal affairs.

Make sure your initial point of contact with all prospects is to your advantage.

This does NOT mean expensive, glitzy or superficial.

It means make your initial contact Sincere.

Keep that one word in mind as you design all your sales and marketing strategies and your Initial Contacts will always be positive.

Tip #2 - Products, Pricing, Promises and Personality

Sincerity in your contacts with prospects comes from applying the (modified) 4 p’s of marketing.

* Products

Market the best products you can and never settle for second best. Add value and benefit to your prospect with quality merchandise. Resist the temptation to market “Cost Cutting” alternatives that are in fact more expensive due to their poorer real value.

* Pricing

Price your merchandise at a fair value for the producer, the consumer and the marketer. Over pricing your products is a self defeating tactic because prospects learn to avoid your pitch and with over high pricing you invite competition to under cut your cost and price base.

* Promises

Your sales literature and copy must be accurate and reflect the true benefits of your products and services. This does not mean you should be unduly modest, by all means make big claims, but make sure you can prove and demonstrate anything you promise.

Remember, in this context, any guarantee you give must be more solid than any Banks Vaults and worth as much as the contents of Fort Knox

* Personality

Inject your personality into your contact with prospects.

People love to do business with people they know. Avoid doing things you feel uncomfortable with, but do tell people about yourself, your failures, your wins, your hopes and your fears. Be the human face of you business and build a sincere relationship with prospects.

Tip #3 - Communication

When you get past the initial contact, the next hurdle in building trust is communication with your prospects.

There are several ways to do this

* A sequential autoresponder with relevant messages sent to your O’pt-In prospects at regular AND frequent intervals.

* An e-zine sent out to subscribers with useful information and not just an excuse for another advert.

* Articles showing your prospects how YOU manage your business and personal tasks, tactics and strategies.

Communication is two way traffic. Ask your prospects for input into your professional relationship and how they think you can improve it. Listen to your prospects.

Tip #4 - Credibility

Prospects always seek comfort that they are doing the right thing.

It pays to use “borrowed” credibility if you are not a world recognised expert in your field. This is where testimonials enter the picture.

Here are a few ways in which you can obtain testimonials and build credibility with a new product or service :

* Give a few samples away to a test group in return for the testimonial

* Use functionally disabled or time barred samples as demo versions which you can give away to prospects

* Develop fully functional modules with less features than the standard product and give those away to prospects.

* Develop e-courses and other training programs showing prospects the benefits and training them in how to use and consume your products and services.

Tip #5 - Service

Your prospect’s Trust is very hard earned. But this is as nothing when compared to retaining their Trust.

Once a prospect becomes a customer, too many marketers make the fatal mistake of taking that customer for granted.

Post sales service is a crunch time for cementing the Trust you have managed to win with such effort.

Make sure you stay in touch with your new customer. Offer them advice and help in the use of their new product or service. Make sure any potential issues are dealt with before they escalate.

Be available and within easy contact for your customers and prospects.

Relevant Resources

http://www.simplyeasier.com/me.html

Conclusion

As a direct marketer you can buy traffic, you can buy O’pt-In list members, you can make or buy products and you can even borrow Cash.

You cannot manufacture or in any way manipulate trust - Trust is the one thing in your business that must be earned the Hard Way.

Be sincere, do the right things as shown here and build trust with your prospects.

No Comments | Tags: Marketing

2 August 2007 - 20:435 Overlooked Ways To Market Your Work at Home Business

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

5 overlooked ways to market your work at home business

Everyone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, link exchanges, and a few other business marketing techniques that everyone uses. However, there are many other ways to market your work at home business that a lot of people just don’t think of.

I have offered five good business marketing techniques below that are often overlooked. Of course, many people do use them but there’s not nearly as much competition in these techniques as there is with some of the others. Plus, these marketing techniques are all either free or very near it. Getting traffic to your site for free or very little cost is always a good thing in my opinion.

Here are five ways to market your work at home business that you may not have thought of before:

1) Enhanced Business Card – Get a business card with color, an eye catching background, and add your picture to it. Maybe you could also have a cool quote or a free offer on it, plus anything else you can think of to get peoples attention.

The point is you need to make it stand out among all the other business cards someone might see in a month. Make sure your website URL is on it in a highly noticable place. Then, leave it everywhere you can, and hand it out to everyone you meet.

2) Give away freebies - Underpromise and overdeliver! That is the best business marketing strategy ever thought up. Pretty much all the “big-dogs” use it in their marketing campaigns. You can too by giving away free stuff at your website, or in your newsletter, without telling anyone they will be receiving it.

Say someone visits your website from an ad you placed that didn’t mentioned anything about getting a free ebook. They will be absolutely delighted to find the extra free gift.This is a great way to get people to not only return to your site, but tell their friends about it too.

3) Sponsor Events - A great way to spread the word about your business is to sponsor events in your area. There are many games, events, charity drives, intramurals, little leagues, etc… That are just waiting for people like you to give a little bit of your money to help out.

You will usually get your business name on a T-shirt, a sign, a flyer, or something else related to the event. A lot of people will be seeing these events and YOUR business name. It’s a great way to drive local traffic to your online business website or offline business if you have one.

4) Blogs - Having your own business blog can be a great marketing tool. With a blog you can quickly and easily offer free business advice, information, fun stuff, resources, tips, or anything else you want.

If you have a very interesting and/or informative business blog people will keep returning for the great stuff that your blog offers. Update it every day or two with fresh info and you can build a strong following fairly quickly.

I have used this marketing technique successfully for the past few months. You can see one for yourself by visiting my “home biz tips” blog at
http://www.work-at-home-jobs-iowa.com/home-business-blog.html

5) Guestbooks - There are many people that have guest books on their websites that you can sign. Most of them allow you to put a link to your website when signing. This can be a good way to bring some traffic to your site and get a one-way inbound link that those search engines really love.

Make sure you don’t just post a random comment or spam the guestbook. You should actually check out the website and leave a useful message. This will keep your reputation intact and provide the webmaster with usable information. A win-win situation!

Alright, now you are armed with five more work at home business marketing techniques to bring traffic to your website and customers to your business. Get going on them now so you can increase your profits this week!

No Comments | Tags: Marketing

30 July 2007 - 20:405 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to boost your sales quickly. All are simple to implement and they involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise. Many people have difficulty selecting one product when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all …and you lose the sale.

Tip: Offer new customers a related product or service immediately after they buy from you. Many will accept your offer, producing an easy sale without jeopardizing the initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But providing choices of how to buy will increase your sales. Offer many different ways for customers to buy from you. The same method is not convenient for everybody. Prospective customers are more likely to act immediately when their favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors overlooked. You may uncover a market you can dominate with little or