Marketing What

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).

5 overlooked ways to market your work at home business

Everyone is always looking for more ways to market their work at home business. You often here about PPC advertising, writing articles, link exchanges, and a few other business marketing techniques that everyone uses. However, there are many other ways to market your work at home business that a lot of people just don’t think of.

I have offered five good business marketing techniques below that are often overlooked. Of course, many people do use them but there’s not nearly as much competition in these techniques as there is with some of the others. Plus, these marketing techniques are all either free or very near it. Getting traffic to your site for free or very little cost is always a good thing in my opinion.

Here are five ways to market your work at home business that you may not have thought of before:

1) Enhanced Business Card – Get a business card with color, an eye catching background, and add your picture to it. Maybe you could also have a cool quote or a free offer on it, plus anything else you can think of to get peoples attention.

The point is you need to make it stand out among all the other business cards someone might see in a month. Make sure your website URL is on it in a highly noticable place. Then, leave it everywhere you can, and hand it out to everyone you meet.

2) Give away freebies - Underpromise and overdeliver! That is the best business marketing strategy ever thought up. Pretty much all the “big-dogs” use it in their marketing campaigns. You can too by giving away free stuff at your website, or in your newsletter, without telling anyone they will be receiving it.

Say someone visits your website from an ad you placed that didn’t mentioned anything about getting a free ebook. They will be absolutely delighted to find the extra free gift.This is a great way to get people to not only return to your site, but tell their friends about it too.

3) Sponsor Events - A great way to spread the word about your business is to sponsor events in your area. There are many games, events, charity drives, intramurals, little leagues, etc… That are just waiting for people like you to give a little bit of your money to help out.

You will usually get your business name on a T-shirt, a sign, a flyer, or something else related to the event. A lot of people will be seeing these events and YOUR business name. It’s a great way to drive local traffic to your online business website or offline business if you have one.

4) Blogs - Having your own business blog can be a great marketing tool. With a blog you can quickly and easily offer free business advice, information, fun stuff, resources, tips, or anything else you want.

If you have a very interesting and/or informative business blog people will keep returning for the great stuff that your blog offers. Update it every day or two with fresh info and you can build a strong following fairly quickly.

I have used this marketing technique successfully for the past few months. You can see one for yourself by visiting my “home biz tips” blog at
http://www.work-at-home-jobs-iowa.com/home-business-blog.html

5) Guestbooks - There are many people that have guest books on their websites that you can sign. Most of them allow you to put a link to your website when signing. This can be a good way to bring some traffic to your site and get a one-way inbound link that those search engines really love.

Make sure you don’t just post a random comment or spam the guestbook. You should actually check out the website and leave a useful message. This will keep your reputation intact and provide the webmaster with usable information. A win-win situation!

Alright, now you are armed with five more work at home business marketing techniques to bring traffic to your website and customers to your business. Get going on them now so you can increase your profits this week!

Share This:

There are a few reasons why your affiliate program isn’t bringing in the traffic and profits you’ve always hoped for. And below, I’ve outlined 5 quick ways to change that so you can get more traffic and profits using the power of “super” affiliates.

1) Make Sure Your Sales Letter Converts — Nothing puts a damper on an affiliate program quicker than having affiliates sending you tons of traffic but not giving them anything in return.

If your sales letter really works hard to turn prospects into customers, then you’re going to make your affiliates (and yourself) very happy.

So, spend some time getting your sales letter converting well. Study how to write better copy, or hire a professional to write you a hard-selling letter.

2) Offer Affiliate Tools — This is so important. Most affiliates will promote your program if you give them the tools to do it.

Hire someone to design some strong banners. Create a weekly “affiliate tips” newsletter to share new ideas. Create sales letters and graphics affiliates can use that will work to get the word out on your product fast.

3) Start An Affiliate Contest — And give away prizes for top sellers and those most improved. Or, make an offer that an affiliate making 10 sales through their link gets your product free. It doesn’t cost much to run a contest of this type, and the return is great.

4) Define Your Perks And Tell Potential Affiliates Why They Should Promote Your Program — If your sales letter converts visitors like crazy, tell them. If you split profits down the middle and share 50% of each sale with the referring affiliate, let them know.

Tell them about contests you run and tools you offer to make it easy. Put your offer into focus for potential affiliates. If you have a high-priced product, you could say something like, “This sales letter converts 1 out of every 50 visits. And with the product going for $297, and you getting half of that for each sale, 100 visitors sent from your site can put an easy $297 in your pocket.”

5) Get The Word Out — Place a link on your sales page that sends those clicking to a full-page sales letter detailing all the benefits of offering your product to their visitors.

Promote your affiliate program instead of the product. There are hundreds of ezines in existence that cater to those promoting affiliate programs. Take out an ad and tell them why they want to be an affiliate for you.

Check out keywords online that target your audience and get in touch with the webmasters. Tell them about your programs benefits and give them the opportunity to sign up.

Affiliate programs, once in place, can bring you automatic, low cost traffic for years to come. Take the time to set yours up right, and reap the rewards for years to come.

Share This: